In 2013, Whole Foods Market partnered with Bat Conservation International during the month of October. We collected donations at the register to raise money to support education programs, protecting endangered species and funding research.
From a design standpoint, I was really excited to get to do an infograph about these misunderstood creatures. The graphic was shared in the stores and through social media. At the time, it became one of the most popular social media posts in all of Whole Foods' channels with 94 "likes" and 438 shares on Facebook alone. That was pretty darn cool.
Prior to every store opening, there are several events the folks at Whole Foods want people to know about. There's usually a Preview Party in which the public gets to come in to the store a few days before it opens and sample food and drinks, listen to live music a tour the store. Members of the media are also granted tours on a different day and then on opening day, there's a ceremony before guests are let in the store.
Email blasts are sent out to specific groups for each of these events and I am tasked with fitting a lot of information into one graphic. The challenge is the amount of text the marketers want and also the fact that they want a photo in the background. Below is the first set I designed.
I've also worked on several digital ads for Whole Foods Market. Most are based on the store brand standards like the ones below and are often used to advertise the opening of the store.